LinkedIn is often where recruiters, peers, and people you’re asking for coffee chats form their first impressions. Doesn’t need to be fancy, but it’s very concerning how many students clearly have not given their profile a basic sanitary check.

</aside>

All below profile screenshots are fabricated and for demonstration purposes only.

General

Set your own custom URL as linkedin.com/in/firstlast.
Consider the industry you’re applying to and what standards/perceptions it has.
You’re not expected to have loads of experience in your early 20s - so keep it concise. Quality > Quantity is the general rule to keep in mind.
Should be able to read it and think “Cool - INSEADer, clear interest in finance, solid academic foundation, let’s chat.” - excess will only overcomplicate and dilute.
Use AI to proofread + check for spelling and grammar.

<aside> 🪪

Introduction

</aside>

LinkedIn Guide - Profile.png

Treat this as your business card - people can look at it and assess in a few seconds whether they’re interested in learning more about you (or not).

Name
Profile Photo
Banner
Title
Company & School
Location
Connections