👔 Intro to Generalist IB

What is Investment Banking?

Investment Banking (’IB’) is the advisory business of helping companies, governments, and institutions raise capital and execute transactions — most notably mergers & acquisitions (M&A) and capital markets deals — in exchange for fees.

What Bankers Actually Do


🗺️ The IB Landscape

Bank Tiers

The street is loosely organised into tiers. There is genuine disagreement at the edges, but the shape is well understood:

Tier What defines it Examples
Bulge Bracket (BB) Full-service global banks with balance sheet; every product, every geography JPMorgan, Goldman Sachs, Morgan Stanley, BofA, Citi, Barclays, UBS
Elite Boutique (EB) Advisory-only, no balance sheet; conflict-free; top pay & prestige Centerview, Evercore, Lazard, PJT, Moelis, Perella Weinberg, Rothschild (Europe)
In-Between-a-Bank (IBAB) Large regional/national banks with real advisory but narrower reach HSBC, BNP Paribas, SocGen, Deutsche Bank, RBC, Mizuho, Nomura
Middle Market (MM) Focus on smaller deals (~$50M–$1bn), often sponsor-driven Jefferies, Houlihan Lokey, Harris Williams, Lincoln, William Blair, Baird
Boutique / Sector Small, specialised, relationship-led; one sector or product Allen & Co (TMT), FT Partners (fintech), Qatalyst (tech), Clipperton (EU tech)